201CAD

Level 2 Creative Advertising

Course Description

Teacher in Charge: Ms Padgett.

This course develops skills and understanding based on contemporary, creative and competitive advertising practice.  The course is about being creative about exploring all kinds of different media, experimenting not just with video and social media, but also with activations, and exploring emerging technology.  Students will be taking an active and progressive stance on social issues by creating branded products and services that solve problems that are fresh, creative.

The course is about ideas that surprise, delight, provoke. Ideas that create their own shareability and that can enable the change in culture and behaviour.

The aim of this course is for students to develop knowledge and understanding of the methods and ideas which underpin design practice.  The course seeks to encourage investigation into established art practice and the exploration of practical ideas through a series of internally assessed assignments.  Skills using Adobe Creative Suite programs such as Photoshop, InDesign, Illustrator will be developed.   Students will have the opportunity to specialise and immerse themselves in independent practice in a selected study area where digital technology may be incorporated to extend their ideas. Work will be presented through out the year in responses to clients needs.

This course is for learners with an interest in photography, design, animation, marketing, advertising, gaming, fashion design, architecture, illustration, branding, interior design, visual communications, and other creative careers.


Some of the types of things that learners have created during this course are logo designs, comic books, magazine layouts, posters, t-shirt designs, billboards, photo exhibitions.....

This course is NCEA Achievement Standards and learners are able to get course endorsements.

Learners have the opportunity to gain 34 NCEA Level 2 credits in this course.


Course Overview

Semester 1
A.S. 91305 v2 Visual Arts 2.1 - Demonstrate an understanding of methods and ideas from established practice appropriate to design
A.S. 91307 v2 Visual Arts 2.1 - Demonstrate an understanding of methods and ideas from established practice appropriate to photography
A.S. 91252 v2 Media Studies 2.5 - Produce a design and plan for a developed media product using a range of conventions

Semester 2
A.S. 91253 v3 Media Studies 2.6 - Complete a developed media product from a design and plan using a range of conventions
A.S. 91310 v2 Visual Arts 2.2 - Use drawing methods to apply knowledge of conventions appropriate to design
A.S. 91315 v2 Visual Arts 2.3 - Develop ideas in a related series of drawings appropriate to established design practice
A.S. 91312 v2 Visual Arts 2.2 - Use drawing methods to apply knowledge of conventions appropriate to photography
A.S. 91317 v2 Visual Arts 2.3 - Develop ideas in a related series of drawings appropriate to established photography practice

Pathway

Career Pathways

Credit Information

You will be assessed in this course through all or a selection of the standards listed below.

This course is eligible for subject endorsement.

Total Credits Available: 34 credits.
Internally Assessed Credits: 34 credits.

Assessment
Description
Level
Internal or
External
Credits
L1 Literacy Credits
UE Literacy Credits
Numeracy Credits
A.S. 91252 v2
NZQA Info
Media Studies 2.5 - Produce a design and plan for a developed media product using a range of conventions
Level: 2
Internal or External: Internal
Credits: 4
Level 1 Literacy Credits: 0
University Entrance Literacy Credits: 0
Numeracy Credits: 0
A.S. 91253 v3
NZQA Info
Media Studies 2.6 - Complete a developed media product from a design and plan using a range of conventions
Level: 2
Internal or External: Internal
Credits: 6
Level 1 Literacy Credits: 0
University Entrance Literacy Credits: 0
Numeracy Credits: 0
A.S. 91305 v2
NZQA Info
Visual Arts 2.1 - Demonstrate an understanding of methods and ideas from established practice appropriate to design
Level: 2
Internal or External: Internal
Credits: 4
Level 1 Literacy Credits: 0
University Entrance Literacy Credits: 0
Numeracy Credits: 0
A.S. 91307 v2
NZQA Info
Visual Arts 2.1 - Demonstrate an understanding of methods and ideas from established practice appropriate to photography
Level: 2
Internal or External: Internal
Credits: 4
Level 1 Literacy Credits: 0
University Entrance Literacy Credits: 0
Numeracy Credits: 0
A.S. 91310 v2
NZQA Info
Visual Arts 2.2 - Use drawing methods to apply knowledge of conventions appropriate to design
Level: 2
Internal or External: Internal
Credits: 4
Level 1 Literacy Credits: 0
University Entrance Literacy Credits: 0
Numeracy Credits: 0
A.S. 91312 v2
NZQA Info
Visual Arts 2.2 - Use drawing methods to apply knowledge of conventions appropriate to photography
Level: 2
Internal or External: Internal
Credits: 4
Level 1 Literacy Credits: 0
University Entrance Literacy Credits: 0
Numeracy Credits: 0
A.S. 91315 v2
NZQA Info
Visual Arts 2.3 - Develop ideas in a related series of drawings appropriate to established design practice
Level: 2
Internal or External: Internal
Credits: 4
Level 1 Literacy Credits: 0
University Entrance Literacy Credits: 0
Numeracy Credits: 0
A.S. 91317 v2
NZQA Info
Visual Arts 2.3 - Develop ideas in a related series of drawings appropriate to established photography practice
Level: 2
Internal or External: Internal
Credits: 4
Level 1 Literacy Credits: 0
University Entrance Literacy Credits: 0
Numeracy Credits: 0
Credit Summary
Total Credits: 34
Total Level 1 Literacy Credits: 0
Total University Entrance Literacy Credits: 0
Total Numeracy Credits: 0

Disclaimer

Any information, costs or standards may change.