Level 2 Creative Advertising

This course develops skills and understanding based on contemporary, creative and competitive advertising practice.  The course is about being creative about exploring all kinds of different media, experimenting not just with video and social media, but also with activations, and exploring emerging technology.  Students will be taking an active and progressive stance on social issues by creating branded products and services that solve problems that are fresh, creative.

The course is about ideas that surprise, delight, provoke. Ideas that create their own shareability and that can enable the change in culture and behaviour.

The aim of this course is for students to develop knowledge and understanding of the methods and ideas which underpin design practice.  The course seeks to encourage investigation into established art practice and the exploration of practical ideas through a series of internally assessed assignments.  Skills using Adobe Creative Suite programs such as Photoshop, InDesign, Illustrator will be developed.   Students will have the opportunity to specialise and immerse themselves in independent practice in a selected study area where digital technology may be incorporated to extend their ideas. Work will be presented through out the year in responses to clients needs.

This course is for learners with an interest in photography, design, animation, marketing, advertising, gaming, fashion design, architecture, illustration, branding, interior design, visual communications, and other creative careers.

Some of the types of things that learners have created during this course are logo designs, comic books, magazine layouts, posters, t-shirt designs, billboards, photo exhibitions.....

This course is NCEA Achievement Standards and learners are able to get course endorsements.

Learners have the opportunity to gain 34 NCEA Level 2 credits in this course.