Southern Cross Campus
Demonstrator Kaiwhakaatu
Demonstrators show and explain goods and services to potential customers, and promote new lines of products and services.
Demonstrators may do some or all of the following:
- set up and display products at shops, supermarkets, trade fairs or in homes
- cook and serve products
- invite people to try out or taste products
- explain the uses of products and answer questions
- invite customers to purchase products
- keep a record of sales.
Physical Requirements
Demonstrators need to:
- have a neat and tidy appearance
- be able to speak clearly
- be reasonably fit and healthy, because they spend long periods on their feet, and may have to do some lifting.
Useful Experience
Useful experience for demonstrators includes:
- customer service, retail or sales experience
- experience working with the product they are demonstrating.
Personal Qualities
Demonstrators need to be:
- good at answering questions and presenting
- confident about approaching and engaging with people
- friendly and polite
- able to relate to people from a range of cultures and backgrounds
- patient, as they often have to deal with repetitive questions.
Useful Experience
Useful experience for demonstrators includes:
- customer service, retail or sales experience
- experience working with the product they are demonstrating.
Subject Recommendations
No specific secondary education is required for this job, but English, maths and home economics (food and nutrition) to NCEA Level 2 are useful.
Demonstrators can earn around $19-$23 per hour per year.
Demonstrators may progress to manage a group of demonstrators, or move into merchandising and promotions, or sales representative work.
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